As a Partner and Vice President at North American Properties, Liz Gillespie is known around the office as the “idea volcano.” Her boundless imagination and creativity manifests in her and her team’s execution of regional marketing initiatives—also known as experience making. Her innovative, award-winning approach focuses on the “why” rather than the “what”—the heart share rather than the market share—and includes branding, community engagement, events, leasing support, digital and social media strategies, public relations and the extra sprinkling of magic it takes to create truly exceptional experiences that form lasting emotional connections with guests.
Liz recently spearheaded the marketing strategy for Avalon, a $1 billion mixed-use community in Alpharetta, Georgia. Her bold efforts to deliver “The Avalon Experience” contributed to the property’s highly successful grand opening, with 98 percent of the 380,000 square feet of retail space leased. Since opening in 2014, Avalon has won numerous awards and set a new standard for urban, experiential design in a suburban setting. Most recently, Liz leads marketing for the reimagining of Atlanta’s original mixed-use project, Colony Square, and the new mixed-use community set to anchor the Infinite Energy Center in Gwinnett. In addition to her work at North American Properties, Liz applies her unique brand of creativity to MODA (Museum of Design Atlanta), and recently served as co-chair of the Hambidge 2017 Art Auction + Creative Hive Gala.
Liz has more than 25 years of experience in commercial real estate marketing, and is recognized by Bisnow as one of the top 40 most powerful women in Atlanta commercial real estate. Her approach has won numerous awards, including 22 ICSC MAXI Awards, which honor the highest caliber of marketing, community outreach, sales promotion and new media efforts within the U.S. retail real estate industry, and she is an ICSC Certified Marketing Director (CMD). Previously, Liz worked as Vice President, Regional Marketing at JLL until 2010 when she made the jump to North American Properties to embark on one of her most exciting journeys: the transformation of the then ailing Atlantic Station into the vibrant community destination it is today.