ATLANTA (April 27, 2020) – North American Properties (NAP) today unveiled its COVID-19 response program at Avalon, the 86-acre mixed-use community that has become one of the South’s top retail and restaurant destinations. Known as Better Together, the program is the first of its kind. NAP is taking major steps to reprogram Avalon’s common areas and enforce rules around social distancing and cleanliness to create a safe and vibrant gathering place for the community.
As part of the program, Avalon has updated its Code of Conduct to include policies that promote a safe environment in accordance with guidelines provided by the CDC and government agencies. The Code of Conduct can be found on Avalon’s website here, while the safety precautions can be found here. This information will be updated regularly to meet the latest recommendations and disinfection procedures.
Since 2014, Avalon has hosted more than 200 events per year. In the wake of COVID-19, the team is reworking its event programming strategy to offer exciting experiences while following new protocols. The Avalon team will conduct a survey on social media this week to poll the community on the types of events they are comfortable attending over the next several months, such as drive-in concerts and outdoor yoga classes with mats 6 feet apart.
“We all have an innate need for love, belonging and human connection,” said Mark Toro, chairman of the board of NAP - Atlanta. “While sheltering in place has been an important and necessary step in our country’s response to COVID-19, we have also been starved of gathering with our communities. We established our Better Together Program to lead our communities out of isolation and bring people together again, safely.”
The Better Together program encompasses the following measures, which will be enacted at Avalon starting today:
Out of the 95 retailers and restaurants at Avalon, five will reopen this week in addition to those that have operated in limited capacities. Van Michael Salon and Parisian Nails have started accepting appointments and are acting in accordance with the procedures outlined by the Georgia State Board of Cosmetology and Barbers. Barleygarden Kitchen and Craft Bar, District III and MF Bar will reopen their patios with tables spaced 6 feet apart, in addition to take-out services.
Whole Foods Market and Chick-fil-A’s drive-thru have remained open throughout the crisis. Antico, Bocado Burger, Café Intermezzo, Cru Wine Bar, Colletta, Jeni’s Ice Cream, Kona Grill, Marlow’s Tavern, Oak Steakhouse, Rumi’s Kitchen, Superica, Starbucks and Ted’s Montana Grill continue to offer to-go and delivery orders. The Hotel at Avalon also remains open and operational.
“We support all of our tenants in their reopening decisions and encourage our guests to use their own best judgement on when it is safe to return to public spaces,” said Tim Perry, managing partner at NAP. “No matter what our tenants and guests decide, we will be here, ready to safely welcome the community back to Avalon. Some of the changes we are making will be temporary, others may be here to stay. For us, the constant is community and creating places where people want to be.”
NAP will customize its Better Together Program for its other mixed-use properties, which include Colony Square in Midtown Atlanta and Newport on the Levee in Newport, Kentucky. The program was created by a 14-person task force of people who work on all side of the company and guided by the action and direction of the CDC and local and national authorities.
Avalon is a new experience in the timeless art of living well. In the heart of Alpharetta, an affluent suburb north of Atlanta, this sustainably designed, 86-acre community features more than 500,000 square feet of retail, a 12-screen all premium theater, conference center and full-service hotel, Class A office, single-family residences and luxury rental homes. Avalon infuses resort-level hospitality throughout a walkable, seamlessly connected community of shopping, dining, entertainment, living and working. It’s more than just another place to go, it’s a place to be — a hub of activity that delivers the luxury of the modern South. At 2.4 million square feet and more than $1 billion, Avalon has disrupted the industry, defining a new standard for retail-driven mixed-use development.
About North American Properties
Founded in 1954, North American Properties is a privately held, multi-regional real estate operating and development company that has acquired, developed and managed more than $7 billion of mixed-use, retail, multifamily and office properties across the United States. Rooted in its purpose-driven approach to development, North American Properties is creating great places that connect people to each other; cities to their souls; partners to opportunities; and individuals to experiences that move them. Headquartered in Cincinnati, with offices in Atlanta, Dallas and Fort Myers, Florida, the company has developed 22 million square feet of commercial space and 19,000 residential units in 15 states and 67 cities. In the past three years, North American Properties has launched 36 projects totaling $2.2 billion in total capitalization. In metro Atlanta, North American Properties led the turnaround of Atlantic Station and the ground up development of Avalon. Currently, the company’s mixed-use pipeline includes: Colony Square in Midtown Atlanta, Newport on the Levee in Newport, Kentucky and Riverton in the New York metro area.