Our purpose keeps us focused. Our people drive us to always do better. These values ground and direct us, and always have, since 1954.
Relationships
Relationships with our associates, our investors, our business partners, and our communities are at the very core of what we do. We trust, respect, and believe in each other. The pursuit of strong, respectful partnerships is vital to our success.
Ownership
We think and act like owners. We create value for our investors, partners, associates, and communities through new development, and we re-invest in our legacy properties to maximize long-term value. We are committed, accountable, and proud of what we do and how we do it.
Agility
Our size and financial strength allow us to quickly move and adapt to the changing needs of the market and the customer. We know that the difference between stagnation and transformation can be a single timely decision.
Strength & Stability
We are investors in the traditional sense, investing our own capital in every project. With a thoughtful, deliberate, and strategic mindset, we boldly invest in the future of our communities.
Courage & Creativity
We embrace our entrepreneurial spirit and challenge the status quo. We create solutions before there’s a problem; find ideas before there are opportunities.
Empowerment
Independence and initiative are the core principles, firmly rooted in our foundation. With the individual opportunity to stretch, we collectively grow.
Integrity
We are honest, fair, forthright, and never afraid to do the right thing for the right reason.
Our Values in Action
PEOPLE
Kurt Heinbecker embraces a challenge.
Church of Celebration Metro
PLACES
The Lumberyard The Lumberyard was built on collaboration.
Tallahassee, Florida
ESTD 1954
We develop multifamily, mixed-use, office, student housing, hotel and retail environments all over the US. We’ve done it with stability, strength, and a singular focus on people and the way places affect them since 1954.
